10 Ways to Maximise the ROI on Your Next Retail Signage Print Job

Every retail business owner knows that signage is an important part of driving sales and revenue. But with the costs of materials and labour, it's essential to make sure you're getting the most out of your investment.

Here are 10 ways to ensure your next retail signage has a high return on investment: 

  1. Printed Sign Should Be Visible From the Street or Foot Traffic Area

When you want to make sure your printed sign stands out, digital print is the way to go. Thanks to its crisp, high-resolution results. Digital printing offers eye-catching designs that can grab the attention of passers-by on the street or in high-foot traffic areas.

So, if you're in Ireland and considering retail printing for a big event or advertisement, digital print is worth considering. It may cost a bit more than other methods, but its impact will be hard to miss!

2. Keep It Simple and Uncluttered

When it comes to retail signage print, the old saying ‘less is more’ is still true. When trying to capture attention with your signage, it’s essential to keep it simple and uncluttered.

A design that is too busy or cluttered can confuse customers and make them overlook your message. So, just focus on one or two powerful visuals that can grab attention and keep any text succinct.

3. Your Printed Sign Must Be Readable

If you’re using words in your signage, ensure they are readable from a distance. Choose fonts that are legible and bold enough for people to read quickly and easily. Similarly, if you’re using a logo or an icon, make sure it is recognisable from afar.

4. Choose High-Quality Materials

It’s vital to choose quality materials that will stand up to weather and foot traffic. Also, go for digital printing.

Not only will you get an excellent design, but digital prints are also highly durable and long-lasting. They won't wither in the weather or show signs of wear and tear, even with frequent handling. With a top-quality print finish and rich, vibrant colour, you can be certain that your work will stand out no matter what.

5. Don’t Skimp on Installation

When it comes to retail signage, installation is critical. Make sure you choose the right mounting hardware for your location and that the sign is securely fastened so it won’t blow away or become damaged over time. If you don’t feel comfortable with the installation process, it may be worth hiring a professional who can do the job right. 

6. Use Lighting to Make Your Sign Pop

When it comes to outdoor advertising, illuminated signs can be a great way to draw attention. By strategically placing lighting fixtures near or around a sign, you can create an effective spotlight effect and make the sign much more visible at night. Additionally, illuminated outdoor signs often have a better contrast ratio and colour range than non-lit ones.

There are many different lighting options specifically designed for various kinds of signs, from neon tubing to LED arrays built into the sign. With the right technology and careful placement, you can ensure that your sign will stand out like a beacon in the dark.

7. Choose Die-Cut Over Printed

Die-cut lettering is the way to go if you're looking for a professional, polished look for your project. Printed letters are applied flat to the surface, which can sometimes create an imperfect look. In contrast, die-cut lettering is precisely cut out from one sheet of vinyl and (once affixed) creates a sharp appearance that will set your project apart.

Whether it's adding a personal message on a wall or crafting an attractive office sign, die-cut allows for more complex designs and effects than other methods, such as painted or printed vinyl. Investing in this premium lettering method allows you to achieve an unmistakably crisp end result.

8. Keep Your Message Relevant All Year Long

To make the most out of your signage, ensure your message stays relevant all year round. This means revisiting your communication strategies frequently to assess whether they are still in alignment with what you're trying to convey.

Staying up to date with trends and interests in your industry is key. However, understanding how these ideas can fit into a larger narrative should be the ultimate goal so that your messaging remains relevant regardless of the situation or time of year.

Keeping abreast with changes allows you to make sure you are constantly providing fresh content. Doing this will ensure that customers stay engaged with your products and services every day throughout the year.

9. Work With an Experienced Retailer Signage Company

With years of industry knowledge and expertise, an established signage company can advise on the top options for materials and best design practices to ensure your message reaches its audience. By working with them, you can rest assured knowing your signage will have superior finish and great prices.

No doubt, reputable printing companies are the best bet for any of your retail signage needs.

10.  Invest in Ongoing Maintenance

Finally, retail signs require regular maintenance to keep them looking their best and functioning properly. This means keeping the area around the sign clean and dust-free, checking that all mounting screws are tight, and making sure that any parts of the sign that may have been damaged are replaced or repaired promptly.

By investing in ongoing maintenance, you can help ensure that your signage continues to attract customers for years to come.

So, there you have it - top tips to ensure your business’ printed signage is as effective as possible. Follow these recommendations, and you can be certain about getting a return on your investment.

Are you looking for high-quality business printing and signage solutions? Contact Business Print today for a quote! Call us at (01) 450 8616 to discuss your retail printing needs.

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