When you are starting a business, there are a lot of things you need to think about. On top of that list is certainly marketing. In case you didn’t know, marketing is one of the most important aspects of any business, and print plays a big role in that.

 10 Affordable Print Essentials for Business Start-Up Marketing in Ireland

Here are ten affordable print essentials that every business start-up should consider for their marketing in Ireland:

1.Business Cards 


3.Retail Printing

4. Flyers and Leaflets 



7.Promotional Print

8.Safety Printing 

9.Stickers and Labels 

10.Packaging printing

Business Cards

Business cards are one of the most important pieces of print for any business. They are a great way to make a first impression and stand out from the competition.


There are a few things you should keep in mind when designing your business cards, such as:


  • Making sure your logo is prominently featured on the card.

  • Using a simple, easy-to-read font.

  • Sticking to one or two colours for the design.

  • Keeping the layout clean and uncluttered.


Stationery is another essential for any business. It helps create a professional image and can be used for a variety of marketing purposes. The items included here are letterhead, envelopes, and labels. You can either design and print these yourself or have them professionally printed. 


Envelopes are essential for both practical and marketing reasons. They help ensure that your correspondence arrives safely. Plus, they can be used as a marketing tool with your logo and business information on them.


Business Print is a one-stop printing shop for all your business printing needs - check out our website or contact us today.

Retail Printing

Retail print is another printing service essential for businesses selling products in retail stores. This type of printing typically includes product labels, packaging, hangtags, and other print materials used in retail settings.


Retail print can be a great way to increase brand awareness and sales. It can be used in creating the following:


·       Product Labels

·       Packaging 

·       Hangtags 

·       Decals

·       Shelf Labels

·       Catalogues 

·       Flyers

All of these items can promote your products and act as a silent salesperson. By printing your own marketing materials, you can control the message and branding of your product. This type of printing is essential for businesses that want a professional look and feel for their products.

When choosing a printing company, it is necessary to compare prices and services to find the best deal. It is also essential to ensure that the company you choose has experience with retail printing. This will ensure that your project is completed correctly and on time.

Flyers and Leaflets

Flyers and leaflets are great for getting your message out there. They can be distributed in various ways and are a cost-effective way to reach a large audience.


Considering the cost per thousand and how many people a flyer can reach, it’s easy to see how effective it can be.


Posters are versatile printed products that can be used for different marketing purposes. They can be placed in strategic locations to raise awareness of your brand or used as part of a broader marketing campaign.


Banners are another great way to get your message across. They can be placed in a variety of locations and are ideal for promoting events or special offers. Make sure you choose a banner printing company that uses high-quality materials so that your banner looks professional and lasts for a long time.

Promotional Print

Promotional printing can be used to create flyers, posters, and banners. You can also use it to create branded merchandise such as:


·      T-shirts: They are a great way to promote your brand. They can be given away at events or sold in your online store. You can also use t-shirts as part of a uniform for your employees.Customised shirts are an excellent way to promote team spirit and make your employees proud to represent your company. 


·      Mugs: They can be used as part of a marketing campaign or given away as a gift. They will stay on a potential customer's desk for years, constantly reminding them of your business.


·      Pens: They are popular promotional items because they are useful and can easily be given away.


As you can see, there are many different types of promotional printing that you can use to market your business. These items can really showcase your product or service and make a lasting impression on your potential customers.

Here’s a tip:

Consider having discount coupons on your promotional material to encourage people to use your service or buy your product.

Also, choose the right printing company to get high-quality printing at an affordable price.

Business Print offers a wide range of printing services for businesses in Ireland - contact us today to find out more.

Safety Printing

Safety printing is a critical printing service for businesses that handle hazardous materials. 

It helps ensure that these materials are labelled correctly and that the correct safety information is printed on them. 

This type of printing is often required by law in many industries, so it is important to make sure that your business is compliant. 

Some examples of safety printing are:

  • Hazardous material labels

  • Safety data sheets

  • Instruction manuals

  • Warning signs

If you are starting a business involving these safety printing services, you need to make sure you budget for them. 

Additionally, general safety printing is also an important printing service for businesses. This type of printing includes safety signs, labels, and other materials that are used to promote safety in the workplace. Safety printing can help reduce the risk of accidents and injuries in the workplace.


Labels are vital printed products for marketing initiatives due to a variety of reasons. They can be used for labelling products, packaging, and even promotional materials. A well-designed label can help your product or brand stand out from the competition.


Labels are typically used for:

 ·       product identification

·       branding

·       marketing and advertising

·       packaging 

·       warnings and safety information

There are a variety of printing options available for labels, including:

·       digital printing

·       flexographic printing