In our experience, most databases require some element of cleaning. All too often, the good-will that should come from writing to your customers is lost through errors in their mailing making the sender look unprofessional.

Examples of areas where data cleansing may be required include:

• Incomplete data (such as missing post-codes)
• Repeated data (such as, for example Grafton Street, Dublin, Dublin 2)
• Incorrect field formatting (where all of the address lines appear within once cell)
• Inappropriate comments appearing within data fields (such as ‘deceased’ or ‘not at this address’)

Fortunately Business Print can assist you in smoothing out these type of errors and ensure that your data is corrected before it ever reaches the mailbox.